Some of the recent upgrades to KakaoTalk include direct access to content, such as games and music. With so many features, the real popularity of KakaoTalk might lie in its user-friendly design, and from creating an all-in-one app ecosystem. KakaoTalk’s popularity isn’t just about talking with friends While WhatsApp ( 1.2B users worldwide) and Facebook Messenger ( around 1B users), dominate in many countries, they can’t seem to crack South Korea’s KakaoTalk app users.Ĭheck out this graph from eMarketer, showing the percentage of users per app in South Korea-KakaoTalk is far ahead of its competitors. KakaoTalk saw monthly average users (MAUs) increased 1.2 percent from last year to top $49.8MM. The company reported major growth this year, jumping $3.49MM more than last year’s Quarter 4 profits.Īnd for another example of growth, check out VentureBeat’s report on KakaoGames, which reached 550MM+ registered users in 2017. Today, Kakao Corp offers many different features-the KakaoTalk app is among their most popular. KakaoTalk’s success (and why you need to know about it) There were many more features than Facebook’s rival What’sApp-and it quickly moved from “nice-to-have” to “can’t-live-without it” on my iPhone.Īfter a move back to the states, I was happy to see that KakaoTalk was indispensable for more people than just expats living in Korea … it was really taking the world by storm. The app became absolutely essential to me-as well as being easy to use and fun. The app launched on March 18, 2010, and was available on iOS, Android, Bada OS, BlackBerry, Windows Phone, Nokia Asha, Windows and macOS.Īfter using the app, I found I could send text messages to friends (that didn’t cut into my monthly text limit), send stickers and even make phone calls within the app (it didn’t affect my monthly cell minutes).
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